Please do not apply for this role if you are not physically located in Europe, Africa, the Middle East (UTC-1 to UTC+3). While this is a remote position, we can not consider candidates that are not based in these regions. You can find a detailed explanation in our Recruitment FAQs.
At Hotjar, we’re creating Product Experience Insights software for digital product teams. We help show how users behave and what they feel strongly about, so product teams can deliver real value, fast.
Reporting to the Content Chapter Lead, and guided by our in-house Content & SEO Strategy Specialist, we’re looking for a passionate Content Strategist to join our fast-growing Marketing team. Working directly with our Content and Product Marketers, you’ll contribute to our bottom-of-the-funnel content strategy and help drive growth in product adoption, paid subscriptions, and revenue retention.
You'll work with Content and Product Marketers to strategize bottom-of-the-funnel content strategy, and will help track and measure the impact of Hotjar's content channel by identifying what works and what doesn’t and suggesting improvements and experiments.
Guided by our in-house Content & SEO Strategy Specialist, you will develop a strategy for our BOFU content, to encourage paid subscriptions and increase product usage
Make strategic decisions to create a multi-format content strategy for our BOFU content
Build deep relationships with Hotjar's product teams as internal subject matter experts
Put the customer at the center of everything you do by speaking to them, listening to them, and strategizing unique content-driven experiences for them
Be adept with technical SEO, and act upon important technical SEO issues
You have a nuanced understanding of the relationship between Content and SEO, and experience synergizing the two channels
You have experience with SEO Content strategy for SaaS companies, and/or B2B companies
You have strong technical SEO knowledge
You are data-informed, impact-driven, and understand the impact of Content on business and product metrics
You have an experimental mindset, and experience with/a desire to, develop content tactics across multiple content formats (long-form, video, etc.)
Must submit to a background check confidentially processed by our third party.
The compensation range for a team member in this role is €60,000 to €80,000 annually where the offer typically falls in the range of €65,000 to €70,000. Our ranges are established after performing market research and the specific compensation amount of the offer will be determined based on relative experience, skills, and equity across the team. We encourage all candidates to read our Recruitment FAQs to further understand our approach to compensation and how we structure our contracts.
In addition to the monetary compensation, we provide all team members with an assortment of unique and popular perks valued at more than €10,000 a year, plus stock options and 40 days of annual leave. These have been chosen to reflect our values and ideals, be it encouraging constant learning with our Personal Development Budget, a great work/life balance with the Holiday Budget, or a happy, healthy team with our Wellbeing Budget.
Hotjar pledges to be a harassment-free and discrimination-free company, committed to equal opportunity. We believe people from different backgrounds, with different identities and experiences, make our product, and our company, better.