Paid Search Specialist (EMEA)

Job description

Note: Although this is a remote position, we are currently only seeking candidates in time zones between UTC-2 and UTC+4. 

We’re looking for a truly passionate and experienced Paid Search Specialist to join our growing marketing team. You’ll play a key role in both formulating and executing our global Paid Search strategy, and be part of scaling our paid social and remarketing efforts. This is a role that in time can expand beyond search and into broader areas of paid media and marketing. 

At Hotjar we’re on a mission to help people improving their user's experience, making the web a better place. Paid marketing is no different. So we’re looking for someone that truly gets paid in general, is data-driven, and wants to understand how people behave so we can offer the best possible experience. If that’s you, read on.

In this role you will:

  • Join the paid team and work together across Paid Search, Paid Social, and Display on a global scale

  • Work with key stakeholders to define paid acquisition strategy, objectives and deadlines to ensure strategic goals are met

  • Manage, optimize and scale campaigns, its structure, keywords, ads, and landing pages while maintaining a healthy ROI, so that we can reach more of our ideal users over time

  • Have ownership of budgets, strategy development, and execution of paid initiatives and campaigns

  • Create and implement campaigns that are aligned with our user journey

  • Write, test and iterate ads and coordinate with the team in developing ad visuals and landing pages to improve overall ROI.

  • Collaborate with the marketing team to maintain a consistent brand voice and message across all campaigns.

  • Be thinking about whether we should be testing other channels and which ones these are

  • Deliver the reporting capabilities we need to ensure we’re moving in the right direction across all aspects of our activity


The budgeted compensation range for this role is €45,000 to €65,000, annually. Ranges are based on market research and are equitable to other roles within Hotjar. The actual compensation offered to our new team member will be based on relative experience and skills. At this time we are only able to provide official employment status to those located in Malta. All other new team members will join as full-time consultants and will be responsible for paying any taxes or applicable fees where they reside.


  • 3+ years of experience and proven track record of successfully managing paid campaigns.

  • Have a mindset of putting customers first. There is no point in doing paid marketing unless you understand how you’re helping the end user

  • You’re an Excel wizard that’s comfortable with complex reports, pivot tables and not afraid of spending time in your spreadsheets

  • Ability to self-manage, juggle multiple priorities and pay strong attention to details.

  • You live and breath campaign performance data and know exactly what levers to pull when optimizing a campaign against specific KPIs

  • Ability to contribute to an innovative, collaborative and fun team-based environment

  • Experience with Display Video 360 (DoubleClick) is considered an asset

  • Desire to work in a caring, transparent, and giving work environment, in line with Hotjar’s company values, culture and ways of working

  • Must submit to a background check confidentially processed by our third party