Product Manager - Growth (EMEA)

Job description

Please do not apply for this role if you are not physically located in Europe, Africa or the Middle East (UTC-1 to UTC+3). While this is a remote position, we can not consider candidates that are not based in these regions. You can find a detailed explanation in our Recruitment FAQs

About Hotjar

The world is undergoing a radical transformation. Work, commerce, and even education are moving online. Hotjar is a B2B SaaS product at the core of that transformation, used by over 900,000 websites. We want to make the web a better place. We believe many digital experiences on both desktop and mobile are subpar, and we're working to change that.

We do that by helping product teams really understand what their end-users are doing on their websites—to help them find those parts of their sites that are hard to navigate, just plain broken, confusing, or simply not enjoyable. In short, we show what end-users feel strongly about, so that product teams can deliver real value, fast. 

Hotjar has a team of over 200 Hotjarians spread across 33 countries—we're a fully distributed company and always have been. What better way to make sure that digital experiences improve, than to be online ourselves, all day, everyday? We work in an agile and highly collaborative environment, 100% remotely, and challenge the norms of traditional business leadership. Our focus is on true transparency and respect.

Role and team details

We're looking for a Product Manager - Growth who loves the intersection of Product and Marketing, has a good understanding of core marketing channels as well as product principles, a high degree of ownership over your work, and be able to best utilize your squad’s capacity to maximize their impact and contribute to our growth objectives. 

In this role, you would be leading our cross-functional Adore Marketing Squad. This squad imagines a world where everyone that has a Hotjar account reaches the ‘habit’ moment by helping users get more value out of Hotjar and turning them into long-term customers.  

The squad is one of our four Marketing Squads, and currently consists of Digital Designers, Product / Content / Lifecyle Marketers, and Motion Designers. You would be reporting to one of our Group Product Managers, and work alongside our other Marketing Squads and Product Squads.

This is not a typical development squad, as it does not include engineers and sits within our Marketing department. However, you’ll be able to collaborate closely with our Product Squads which will help support any engineering needs your squad might have in order to deliver impact.

You will:

  • Work with product & marketing teams to help define and execute on our growth strategy.

  • Brilliantly prioritize your squad backlog of ideas, and help the team think MVP first.

  • Bring initiatives from discovery to delivery, and guide your squad throughout that journey.

  • Set meaningful, measurable goals that help your squad deliver against our growth strategy.

  • Think big and propose bold ideas and creative solutions that can truly move the needle.

  • Make evidence-based decisions quickly using a mix of qualitative and quantitative data, research, benchmarking, and market insights.


  • 2+ years of Product Management experience ideally within the SaaS / B2B space.
  • Performed at least half of the types of tasks from above in a previous role.

  • Worked as part of or really closely with both Marketing and Product teams.

  • A good understanding of experimentation methods and how to run an A/B test.

  • A user-centric and outcome-oriented approach to product management.

  • A desire to work in a respectful, transparent, and collaborative work environment, following Hotjar's company values, culture and ways of working.

  • And are happy to submit to a background check confidentially processed by our third-party partner.

Compensation Range

The compensation range for a team member in this role is €60,000 to €80,000 annually where the average offer will fall in the range of €65,000 to €70,000. Our ranges are established after performing market research but the specific compensation amount of the offer will be determined based on relative experience, skills, and equity across the team. We encourage all candidates to read our Recruitment FAQs to further understand our approach to compensation and how we structure our contracts.

In addition to the monetary compensation, we provide all team members with an assortment of unique and popular perks valued at more than €10,000 a year, plus stock options and 40 days of vacation. These have been chosen to reflect our values and ideals, be it encouraging constant learning with our Personal Development Budget, a great work/life balance with the annual leave and Holiday Budget, or a happy, healthy team with our Wellbeing Budget.

Hotjar pledges to be a harassment-free and discrimination-free company, committed to equal opportunity. We believe people from different backgrounds, with different identities and experiences, make our product, and our company, better.