Senior Lifecycle Marketer (EMEA)

Job description

Note: Although this is a remote position, we are only looking for candidates in time zones between UTC-1 and UTC+4.

We’re looking for a motivated and passionate Senior Lifecycle Marketer to join our growing marketing team. Forming part of our new Customer Marketing arm of the team, Lifecycle is a new function with lots of exciting opportunity. 

You’ll improve retention through one-to-many customer communications—predominantly through email and in-app. You’ll help take our marketing strategy to the next level through building meaningful customer experiences that enhance the bottom line of the business.

You'll work on campaigns that focus on educating our customers to ensure they get continuous value from our product. We're looking for someone who is customer-success minded, who will collaborate with our customer experience teams to understand our ideal customer and develop creative messaging strategies to engage and retain them.

At Hotjar we help marketing, product, and UX teams answer the questions their traditional analytics can’t, helping them provide a better user experience. You'll help more people discover the value of Hotjar through providing unique and meaningful communications.


You will:

  • Have a measurable impact on improving retention through activating new accounts and users and effectively communicating features and functionality that create customer value.

  • Oversee all programmatic (email and in-app messaging), one-to-many customer communications.

  • Gain a deep understanding of our customers, their motivations, pain points, and decision-making process.

  • Collaborate with our Customer Experience team to ensure their customer knowledge is baked into everything you do.

  • Working with our Marketing Analyst, analyse customer journey data (using tools such as Google Analytics and Mixpanel) to identify opportunities to drive up funnel metrics.

  • Help increase retention through targeted and measurable email campaigns.


  • You’re a customer-centric marketer.
  • You have 4+ years experience of running successful B2B email marketing campaigns.

  • You have experience improving retention in low-touch SaaS. 

  • You motivate the people around you to grow as members of our team through living and breathing our Hotjar values

  • You care about providing creative solutions to specific problems, and always want to prove results and ROI.

  • You know lifecycle marketing can touch many areas and are great at prioritising accordingly.

  • You have an experimentation mindset and take a scientific approach to creative solutions.

  • Desire to work in a respectful, transparent, and collaborative work environment, following Hotjar’s company values, culture and ways of working.

  • Must submit to a background check confidentially processed by our third-party


What we offer

  • A remote and accomplished diverse and international team.

  • A chance to positively enhance people’s experience online and make the web a better place.

  • Annual learning and development budget.

  • Several perks designed for your well-being and a healthy work-life balance (Holiday Budget, Wellbeing Allowance, Working Together Budget, 16 weeks paid parental leave, and much more).



The budgeted compensation range for this role is €65,000 to €95,000, annually. Ranges are based on market research and are equitable to other roles within Hotjar. The actual compensation offered to our new team member will be based on relative experience. At this time we are only able to provide official employment status to those located in Malta, the UK and Germany. All other new team members will join as full-time consultants and will be responsible for paying any taxes or applicable fees where they reside.